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Personalised Marketing Strategies for SMEs
Welcome! I’m Robert Julian Smith, a strategic marketing consultant with a clear mission: to help small and medium-sized businesses grow sustainably by acquiring new customers and building loyalty with existing ones.
With a career spanning the United States, Europe, and Italy, I bring a unique approach that combines strategy, innovation, and tangible results. I’ve honed my skills through years of successful sales experience in some of the toughest markets, including New York City, Rome, and beyond. This hands-on expertise enables me to deeply understand market dynamics and craft solutions that deliver measurable outcomes.
In addition to consulting, I regularly share my expertise as a speaker at the prestigious LUISS Guido Carli University and LUISS Business School. I’ve had the privilege of presenting at renowned conferences like the BTO in Florence and the prestigious Cernobbio event, addressing university professors and industry leaders alike.
My goal is to understand your challenges and turn them into opportunities, offering tailored solutions to enhance your visibility, strengthen your brand, and position your business for sustainable growth in a competitive market.
MY MARKETING STRATEGY METHOD
I firmly believe that every success begins with a well-defined strategy. Here’s how I work to achieve results:
Implementation
I am committed to ensuring that the proposed marketing strategy is implemented as effectively as possible. As part of my consultancy service, I will provide supervision of the activities resulting from our collaboration for six months. This will ensure that the implementation team stays on track and that the proposed initiatives are executed correctly.
What Can I do For You?
The companies I work with often aim for:
